meridiandental.com
Client: Meridian Dental
Last scan: Dec 25
Executive Summary
meridiandental.com scored 68/100 (B), improved by 3 points since the last scan. Schema coverage is solid with 5 types detected, though AggregateRating, Review, Service, and Article are still missing. There are 3 red flags to address, and page speed at 2.1 seconds is a moderate drag on the score. The upward trend over the last 12 weeks is strong.
B
68/100
AEO Score (+3 vs last week)
Score History (12 weeks)
Score has climbed 34 points since week one, from D-grade to B-grade. The steepest gains came in the first 6 weeks when foundational schema was deployed. Growth is now steadier as remaining improvements are more incremental.
Score Projection
Estimated score if all remaining roadmap items are completed. Based on typical impact per category.
68
Current
->
82
Projected
0
100
Estimated gains by category
Schema
3 items
+5 pts
Content
4 items
+4 pts
Technical
2 items
+3 pts
Authority
2 items
+2 pts
7 of 18 items completed
+14 pts potential
Completing the remaining 11 roadmap items would bring the score to an estimated 82. The biggest gains come from adding missing schema types (AggregateRating, Review, Service) and creating pillar content for high-value keywords.
Citation Share Trend
Full report ->
35%
citation share (+5% vs last week)
7 of 20 tracked queries cite you
Citation share has grown from 5% to 35% over 12 weeks. AI engines are citing Meridian Dental for 7 of 20 tracked queries, primarily on ChatGPT and Perplexity. The remaining 13 queries are opportunities where competitors are being cited instead.
Search Console
1,240
Clicks (+160)
18,600
Impressions
6.7%
CTR
14.2
Avg Position
Clicks are up 15% week-over-week. Top performing query is "dentist downtown" with 180 clicks. Average position of 14.2 means most pages rank on page two -- improving schema and content depth should push key pages onto page one.
Recommended Next Actions
1
Add AggregateRating schema with Google review data
HIGH IMPACT
AI engines weight review signals heavily when deciding who to cite for "best" and "recommended" queries. This is the single biggest lever for the next score jump.
2
Create a dental implants pillar article (2,000+ words)
HIGH IMPACT
Both competitors are being cited for "dental implants cost" and Meridian is not. A comprehensive guide with FAQ schema and cost breakdowns would give AI engines a citable source.
3
Extend meta description to 120-160 characters
MEDIUM
Current meta description is only 43 characters. AI models and search engines use this as a summary signal. A descriptive meta between 120-160 characters improves both click-through rate and AI comprehension.
Content Opportunities
Keywords where competitors get cited by AI engines but you don't. Each gap generates a content recommendation in your roadmap.
Services
dental implants cost
Competitors cited: Aspen Dental, Bright Smiles Family
Not cited
openai, perplexity
teeth whitening professional
Competitors cited: Aspen Dental
Not cited
openai, gemini
Comparisons
invisalign vs braces
Competitors cited: Bright Smiles Family
Not cited
perplexity, gemini
Procedures
root canal procedure
Competitors cited: Aspen Dental, Bright Smiles Family
Not cited
openai, perplexity, gemini
Technical Signals
Scanned every Monday. Green means you're covered. Warnings feed directly into your roadmap.
HTTPS
Active
Mobile friendly
Responsive
Meta description
43 chars
H1 tag
Present
Canonical URL
Set
Open Graph
Complete
Robots.txt
Present
Sitemap
Found
Page speed
2.1s
Schema depth
5 types
Schema Coverage
Schema tells AI engines what your business is, what you offer, and what customers think. Missing types are queued as roadmap items. See your fix plan
Organization
FOUND
LocalBusiness
FOUND
FAQPage
FOUND
BreadcrumbList
FOUND
WebSite
FOUND
Service
MISSING
AggregateRating
MISSING
Review
MISSING
Article
MISSING
3 Red Flags
Issues actively hurting your score. Each one is mapped to a roadmap item with a fix. View roadmap
!!
No AggregateRating schema found
!!
Missing Review schema markup
!!
Meta description is 43 characters (recommended: 120-160)
Page-Level Schema Coverage
We scan every page individually and track coverage over time. Gaps here generate specific roadmap items.
/
5 found, 2 missing
71%
/services/implants
3 found, 3 missing
50%
/services/whitening
2 found, 4 missing
33%
/services/invisalign
2 found, 4 missing
33%
/about
4 found, 1 missing
80%
/contact
3 found, 2 missing
60%
/blog/dental-implant-guide
1 found, 3 missing
25%